Think mink? Think again. Rebecca Gonsalves examines fashion s new heart.

As fashion victims go, Cruella de Vil is a particularly gruesome exemple - her rabid pursuit of the perfect pelt led her into some particularly hot water. She s an extreme example, but by no means unique: old habits die hard and fur is still seen as the last word in luxury in many markets, used liberally, and literally, head to toe (check this season s favourite fur-lined and trimmed shoes). However, as a buying public at all levels of income becomes increasingly aware of the true cost behind clothing-moral and environmental, as opposed to just fiscal - a market is booming for synthetic fur and leather chosen for ethics rather than economics

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